Social media advertising - paid social
We help small businesses set up and manage effective paid advertising campaigns to drive targeted traffic and maximise conversions.
Paid social media advertising is a powerful tool for small businesses looking to reach a larger, more targeted audience quickly and efficiently. Our paid social services include setting up and managing paid ad campaigns to help you increase brand awareness, drive traffic to your website, and boost conversions. Our services include everything from content creation tailored to your brand, to campaign optimisation that ensures your ads are performing at their best, all while providing detailed reporting so you can track ROI and make data-driven decisions.
Paid ads FAQs
Why should I invest in paid social ads?
Investing in paid social ads can significantly boost your business growth by helping you reach a larger, more targeted audience quickly. Unlike organic reach, which can be slow and inconsistent, paid social ads allow you to put your message directly in front of people who are most likely to be interested in your products or services.
With precise targeting options, you can tailor your ads based on factors like location, demographics, interests, and behaviours, ensuring that your marketing budget is spent efficiently. Paid social ads also offer the ability to track and measure performance, allowing you to make data-driven decisions and optimise campaigns for maximum return on investment.
How much should I spend on paid ads to see results?
The amount you should spend on paid social ads to see results depends on several factors, including your business goals, target audience, industry, and the platforms you’re using.
A general starting point for small businesses is to allocate a minimum of £5–£10 per day per platform, especially for platforms like Facebook or Instagram. This budget can help you gather data and test different ad creatives, audiences, and strategies. However, to see more significant results, such as driving substantial website traffic or generating leads, you may need to scale up your budget depending on your goals.
Ultimately, the ideal budget will vary based on the competition in your industry and the cost-per-click (CPC) or cost-per-impression (CPM) rates for your targeted audience. It’s important to continuously monitor your ad performance and adjust your budget to optimise results. Starting small and scaling based on what works is a good strategy, and with careful targeting and optimisation, even a modest budget can drive impressive results.
What kind of content do you need for social ads?
For social ads, you’ll need high-quality visuals such as images or videos that capture attention and align with your brand, along with concise, engaging ad copy that clearly communicates your offer and encourages action. Best performing ads often include user generated content, which helps to create trust with your brand, product, and services.
It is recommended to refresh your social ads every 3 weeks.
We can help create and optimise your creative and ad copy to ensure your social ads are effective and aligned with your business objectives.
How much does it cost to run social ads?
The cost of running social ads includes both your ad spend on the platform and our service fees. The amount you spend on the platform is entirely up to you, based on your campaign goals and budget, with flexibility to start small and scale as needed.
In addition to your ad spend, our service fee is 10% of your total ad spend (or our minimum service fee). This fee covers the management of your campaigns, including strategy, creative optimisation, and performance tracking to ensure your ads are delivering the best results. Together, the ad spend and our service costs ensure a comprehensive approach to running effective social ads that meet your business objectives.
Can I run paid social advertising myself?
Yes, you can run paid social advertising yourself through methods like boosting posts, which is popular and easy to set up, or using Meta advertising (Facebook and Instagram ads) directly through the platform. However, while these options are accessible, working with an expert can significantly improve your results. An expert can help you create more targeted campaigns, craft compelling ad creatives, and set up detailed audience segmentation to ensure your ads reach the right people. They can also monitor performance, optimise ads in real-time, and analyse the data to ensure you’re getting the best return on investment (ROI). Additionally, an expert understands the complexities of budgeting, bidding strategies, and A/B testing, all of which can be challenging for someone without experience. With their expertise, you’ll likely save time, avoid costly mistakes, and achieve better outcomes for your business.
