Email marketing services
We help small businesses build relationships, drive sales and loyalty through high quality email marketing strategies.
Our email marketing services allow small businesses to engage customers, drive sales, and build loyalty through email marketing. By working with an email marketing expert, we can set you up professional templates, automate campaigns like welcome emails and abandoned cart reminders, and ensure GDPR compliance, giving you peace of mind and saving you time. This enables you to focus on other areas of your business while maintaining effective communication and maximising revenue through automated, targeted email campaigns.
Email marketing services FAQs
Why is email marketing important for my business?
Email marketing is an important step when growing your business because it allows you to build a direct, personalised connection with your customers and keep them engaged with your brand over time. Unlike social media, where posts can get lost in a crowded feed, email puts your message directly in your customers’ inbox, making it easier to capture their attention.
With email marketing, you can segment your audience and send targeted messages that address their specific needs, whether it’s a new product announcement, a special promotion, or helpful content. This targeted approach not only helps drive conversions but also builds customer loyalty and keeps your brand top-of-mind.
Additionally, email marketing is highly measurable, allowing you to track open rates, click-through rates, and other metrics to continuously refine your approach and maximise results.
How long will it take to see results with email marketing?
The time it takes to see email marketing results varies depending on your goals, audience, and the frequency and quality of your emails.
If you are looking to drive sales during a campaign such as Black Friday, and you have a decently sized database, email marketing can have drive instant results.
For other businesses, initial engagement metrics like open rates and click-through rates can show positive trends within a few weeks, especially if you’re sending regular campaigns or newsletters.
If your goal is to build customer loyalty or drive repeat sales, this may take a few months as your audience becomes accustomed to your emails and starts to recognise the value you provide.
To see consistent, long-term results, email marketing requires a strategic approach with ongoing optimisations, such as refining subject lines, testing send times, and personalising content.
Can I optimise my email marketing campaigns myself?
You can undoubtedly optimise your email marketing campaigns on your own. However, working with an email marketing expert offers added benefits, as we ensure your campaigns are set up for optimal performance from the start. An expert can help you develop an effective strategy, personalise your content, and analyse campaign data to drive better results. Additionally, it’s important to be mindful of GDPR regulations and other privacy laws. Managing the frequency of emails is also key; sending too many emails can lead to unsubscribes or get your messages marked as spam. With professional support, you can feel confident that your email marketing not only reaches your audience effectively, but also follows best practices and legal guidelines.
We understand that having a specialist for each type of marketing can be expensive, we offer flexible support. We can set you up on email marketing tools, and help to launch your strategy so that you can continue the efforts. Or we can also offer on-going support. If you are looking for a more rounded marketer – we can also support on emails as part of our marketing consultancy package.
What types of platforms to use for email marketing?
There are several great email marketing platforms for small businesses, each offering unique features to suit different needs. Mailchimp is popular for its user-friendly interface and free plan, making it ideal for businesses just starting out with basic email campaigns. If you’re an e-commerce business, and our favourite, Klaviyo integrates seamlessly with Shopify and provides highly targeted options for online stores. We can help you set up and customise any of these platforms, ensuring the one you choose aligns with your specific goals, whether that’s building customer loyalty, driving sales, or increasing brand awareness.
How much does email marketing services cost?
The cost of email marketing services depend on the level of support you need. Some businesses prefer one-time setups or audits, which can be more affordable if you need guidance without ongoing management.
For a basic monthly package that includes email strategy, campaign creation, and performance reporting, you might expect prices to start around £200 per month. More comprehensive services including advanced segmentation, automation, A/B testing, and content creation can range from £400 per month, as these require additional time.
During an initial consultation, we can outline options tailored to your goals and budget, so you get the best value for your investment in email marketing.
What type of email marketing services do you offer?
I offer both one-time setup or ongoing support. For businesses just starting with email marketing, I can provide one-off setup service, which includes platform selection and setup, list segmentation, custom template creation, and essential automations like welcome sequences and abandoned cart emails. If you’re looking for ongoing support, I offer monthly services that cover everything from campaign planning and content creation to advanced audience segmentation, A/B testing, and performance tracking. My goal is to ensure you have a seamless email marketing process that builds strong customer relationships, drives conversions, and aligns with your business goals.
